Given the information given: "You are working as an expert on marketing strategy to help your company promote your new product - "Picnic" which is a special edition of Microsoft Excel. It's going to be launched in 30 days and you need all-inclusive plan for advertising, promotion, sales channels, target audience, pricing strategies and distribution methods to maximize the potential profit from this launch. You know the product "Picnic" has a similar functionality as Microsoft Excel but with added features like enhanced formula editor, improved data analysis tools etc. And your company is offering it for $90 per user. The market research indicates that there's an 18-34 age demographic in U.S., which comprises about 65% of the potential target population. Your budget allows a monthly spend on advertising between $2,000 and $4,000. Also, Microsoft Office is planning to release their new version in two months from now which will likely attract some of your potential market. You must decide how you can get the maximum profit while keeping a 60% customer satisfaction rate or higher with the current resources: Answer 1.

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